![]() The news consumption behaviors of this young cohort present both opportunities and challenges for news organizations and digital platforms alike. Conversely, Gen Z adults-who are more likely to be in college, working, and living alone, and also less likely to have a pay TV subscription-average one news source daily.ĭespite these nuances, Gen Z is highly connected and digitally savvy. While Gen Z consumers overall are less likely to prefer watching TV in general, some teens may be living at home with Millennial or Gen X parents, who are more likely to have a pay TV subscription and whose news habits influence them. Still, about 40% of Gen Z teens watch TV news every day and the average teen consults two different news sources daily. 4 These platforms, and the creators who fuel them, are major hubs for news and information for millions globally. ![]() 3 Acknowledging how influential these platforms and creators can be for flows of information, the White House held a briefing in March for top social media content creators on the crisis in Ukraine to provide them with factual and timely information to share with their audiences. Young people are also leveraging user-generated content formats and visual- and video-focused social media platforms to follow and connect with like-minded content creators, who are often sharing news and information about issues they care about. More than half of the Gen Z news consumers (teens and adults) say they consume news on their smartphones exclusively. Indeed, mobile devices enable this engagement and serve as a gateway to news and information for young people: 66% of Gen Z teens who follow news or current events say most of the news they consume is from alerts and notifications on their mobile devices, compared with a slightly smaller share of Gen Z adults. News content for this cohort could encompass entertainment, sports, or social justice news (in addition to strictly political news) and reach beyond “traditional” news sources to include formats like smartphone notifications. Additionally, the terms “news” and “current events” may be more broadly defined for these digital natives who have no memory of a world without smartphones or the internet. Gen Zs’ engagement with news aligns with research showing young people are concerned about a range of pressing societal issues, including climate change, unemployment, and health care. These sources can offer more immediate, interactive, and engaging news experiences than traditional sources, like TV news or newspapers. ![]() ![]() Gen Z teens favor social and digital news formats, with about half of this group saying they get news daily from social media feeds or messaging services and 40% getting news daily from search engines (see figure). 2 Roughly eight in 10 (78%) Gen Z teens get news or current events daily from at least one source, compared with 69% of Gen Z adults and 84% of consumers across all generations. Teens in the Gen Z cohort (those aged 14–19) consume more news than their Gen Z adult counterparts (those aged 20–25), 1 according to our Digital media trends survey. Jana was formerly the Inclusion and Well-being leader for Risk and Financial Advisory and continues to bring inclusion and well-being into everything she does. As the US TM&E sector leader, Jana is focused on strategic direction and market eminence of the TM&E sector, and go-to-market strategies for Deloitte’s key businesses. Jana has built worldwide engagement teams to serve several Fortune 500 companies, across the Americas, Europe, Middle East, and Asia. She has leveraged her risk advisory capabilities to lead engagements for digital platform companies, helping them navigate evolving regulatory requirements and business transformation. Jana has more than 20 years of experience in serving large, multi-national technology companies to help them address enterprise risk. ![]() She is also a principal in Deloitte and Touche’s Risk and Financial Advisory practice. Jana is vice chair and Deloitte’s US Telecom, Media and Entertainment (TM&E) sector leader. US Telecom, Media & Entertainment Sector Leader ![]()
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